Direct Marketing lists are essentially databases filled with contact details, such as names and addresses of consumers or individuals at businesses, which can be used by companies of all sizes to send out promotional information. Direct marketing lists can be both email and postal address based, and will be made use of by all sorts of organizations and businesses for a variety of purposes.
The Basics of Direct Marketing Lists
The type of information that you can send out to prospects on a direct marketing list is limited only by your budget and your imagination, but in general there are two reasons why your company might want to undertake a direct marketing lists-based campaign:
To Generate new Sales – direct mailing promotions, coupons, vouchers and details of new products and services can help to generate new sales and secure new customers or clients.
To Build and Develop your Brand – keeping your current customer base informed about your company with shareable and relevant content can help you build your brand as well as encourage customer retention and recommendations.
The Benefits of Direct Marketing Lists
Although there are some instances where direct mail marketing or direct email marketing is not appropriate, provided a campaign is targeted and created properly there are all sorts of benefits associated with it. Many surveys have shown that customers and business owners are still happy to receive information and marketing collateral via the mail, particularly since it is generally regarded to be less intrusive than some other forms of communication. If you have a good marketing list, you can also be sure that the prospects on the list are happy to be contacted and receive information from your company, so they are already interested in what you have to offer them. Direct marketing, provided it is carried out properly, is a targeted and precise way to contact and communicate with the customers and clients that your company needs.
When you undertake a direct marketing list based campaign you are basically physically putting your messages and communication directly into the hands of your potential clients or customers. Yes, this information may not always be read but if you put the effort into creating a good impression with the information you have a much greater chance of it being read, absorbed and actioned upon. You can generate interest in your campaigns by adding in little extras, such as coupons or money off vouchers. This is a great way to reward current customers too, since it shows them that you appreciate their loyalty to your business and its brand.
Thanks to the virtual simplicity of direct mail campaigns, you also have a lot of freedom to really customize the information that you are sending out as well as the ability to target particular groups or individuals. Create campaigns based on the needs and requirements of potential customers, and address them as individuals rather than a mass of potential purchase. You can choose any way to communicate your messages too, from brochures and newsletters to something a little more quirky such as postcards. The more inventive you are with your communication the more likely they are going to be noticed and absorbed.
An additional benefit of direct marketing methods is that they are some of the simplest methods of marketing and promotions to track and measure. When running a direct mail campaign you can really see just how effective they are for your business or organization, even by doing something as simple such as tracking the number of enquiries that have been generated by the campaign or even totalling up the number of promotional vouchers that have been sent out and subsequently used.